Happy Eggs
Communication: The first step in developing the campaign is defining which audiences we need to communicate with. In the case of Happy Eggs®, we would speak to end consumers, ranging from those who buy in larger volumes for family consumption to people who consider eggs a fundamental part of a healthy diet and are concerned about their health.
PUC-Rio
Strategy: In the diagnostic phase, we conducted numerous interviews with professors, students, and staff, in addition to carrying out an in-depth audit of the education market. Our findings pointed to PUC-Rio as a welcoming place that presents challenges. Believing in learning through practice, it extends beyond its walls with projects ranging from underprivileged communities to challenging educational challenges...
Zarns
Strategy: After in-depth diagnostic analysis, we identified its strengths and areas for improvement, defining guidelines for building the BRANDING through the IS, DOES, AND SAYS methodology. Based on these learnings, we identified that we have an offering supported by a renowned faculty recognized by the scientific community as significant assets, in addition to the laboratories […]
Sabin Group
Strategy: The Sabin Group possesses a significant competitive advantage by combining a diversified portfolio of healthcare offerings with the credibility of its core brand – Sabin Diagnostics and Health. However, to reach its full potential, it is crucial to be perceived and recognized for the breadth of its solutions and, especially, for its ongoing commitment […]
