Mota Machado
STRATEGY Through in-depth interviews with executives, clients, and market analysis, it became clear that the brand already stood out in a generic, unstructured market with little direct connection to people. Generations of owners highlighted the closeness, empathy, and care with which Mota Machado develops its projects, contributing to […]
FRESCATTO
STRATEGY OF IS, DOES AND SAYS We defined Frescatto as the leading strategic brand in this ecosystem, assuming a corporate, channel and product role. Thus, Frescatto Company (former corporate brand) and Porto Frescatto (former channel brand responsible for company-owned stores) cease to exist. After a more detailed analysis of the diagnosis, we developed the strategy of […]
Yelum
Strategy: In a deep co-creation journey with the HDI Group Executive Committee, we listened to brokers and clients and understood the key assets already built by Liberty for the construction of Yelum: the yellow, which visually differentiated it, became an attitude, of originality, freshness, warmth. And freedom, which initially was being […]
Happy Eggs
Communication: The first step in developing the campaign is defining which audiences we need to communicate with. In the case of Happy Eggs®, we would speak to end consumers, ranging from those who buy in larger volumes for family consumption to people who consider eggs a fundamental part of a healthy diet and are concerned about their health.
