Strategy

To live life in a dream state.  

Sleep is more than a physiological need; it's also an emotional need. When we sleep, we dream, and when we dream, we are in touch with who we are.  

It's an invitation for women to dream: at night, a restful sleep, with more peaceful nights and a well-rested body. And during the day, plans, desires, and perspectives for the future.

Creation

We constructed the visual and verbal language for the launch, exploring elements that complement each other and, together, build the imagery of relaxation and skincare during a good night's sleep.  

The products appear in free perspectives and angles that translate freedom and low gravity, just as we are free to be while we dream. The colors convey calm, leading to places and sensations of tranquility. Light tones blend with some darker color points, always very well balanced, allowing for the creation of a light and relaxing gradient. On one hand, the sensory aspect is translated through the varied textures; on the other, the dreamlike enters as a deeper step into the theme of dreams, bringing everything from abstractions of the label colors that fill the space to the moon and stars that deliver the nocturnal context. 

The casting portrays in the photos and videos the comfort and relaxation of the pre-sleep moment through the composition of the scenes, acting, and the combination of the cool moonlight and the warm light of the lamp that convey a cozy atmosphere.  

The language is an invitation to sleep well with Todanoite through the new line of nighttime care products with a relaxing fragrance of Chamomile Tea and Lavender, which helps you sleep better while caring for your skin.