Re You
STRATEGY Through a series of internal interviews, market research, and an immersion in the cultural context of male beauty, we arrived at the tension of the stigma of being vain, where male self-care is still seen as a weakness. To respond to this, the purpose "Free to take care of (oneself)" guides what reyou is, does, and says. A brand […]
Herbíssimo
POWERFUL MODE With this sequence of actions, we managed to set the tone for the most strategic conversation of the moment, suggesting that Herbíssimo was about to announce a major new development: its well-known, updated formula for success. Having done that, it was time to translate this new, more connected, diverse, and contemporary brand into an equally powerful attitude. And that's how […]
Flamboyant
STRATEGY The answer wasn't in a product campaign or a commemorative date. It was in something more structural: building a communication strategy capable of translating, in an integrated way, everything that Flamboyant already is and is becoming. This strategy was built in layers. The first was emotional: before any message, […]
Yelum
STRATEGY The strategy stemmed from a clear choice: to continue talking about freedom. It was time to evolve the narrative so that freedom would cease to be merely an inspirational concept and begin to materialize in Yelum's concrete daily deliverables. The guiding thread remained the concept "More than just you [...]"
