ASAAS
STRATEGY Through a series of internal interviews, interviews with partners, research with entrepreneurs, and an immersion in the world of financial management, we identified a clear tension: the growth of Brazilian companies is directly impacted by unpredictability. It's a daily struggle between the ambition to expand and the constant cycle of uncertainty. To respond to this scenario, the purpose that guides all of our work emerged…
Herbíssimo
STRATEGY The Herbíssimo rebranding strategy was built to expand the brand's role in the market and in people's lives. Instead of remaining restricted to the realm of cream deodorant, Herbíssimo is now positioning itself as a personal care brand for the whole body, combining natural ingredients, high performance, accessibility and […]
Cásper Líbero
CONTEXT: For almost 80 years, Cásper has built an undeniable place in the collective imagination of Brazilian communication. As the country's first journalism school, it became a benchmark in the training of professionals who helped shape public debate, culture, and media in Brazil. But the context has changed, and with it, the meaning of studying […]
Consul
STRATEGY After in-depth research—listening to consumers, immersing ourselves in Brazilian culture, and revisiting its history—we understood that Consul is the brand that values achievements, makes the home an easier place for everyday life, and a more enjoyable place for the family. From the first refrigerator manufactured in Brazil to the […]
