Light
STRATEGY To ensure consistency across all its business initiatives, we sought to restore and preserve the brand's credibility. Moving away from the perception of an "old" company and updating its genetic code for the coming years. This movement materializes through three integrated fronts. In terms of personality, Light adopts a posture […]
Flemish
STRATEGY The answer stemmed from redefining Flamengo's role, which is no longer just a sports club but a sportainment platform. The brand is now guided by a clear purpose: to bring magic to the nation's daily life, expanding its reach beyond the game. This repositioning […]
Explore
NAMING The challenge was to translate, into a descriptive name, the platform's promise to enhance the talent of tourism professionals. The archetype of the explorer was the creative starting point, and the strategic context, which suggests the discovery of greatness, served as the foundation for the name's concept. Thus, desBRAva emerged, an invitation that […]
Re You
STRATEGY Through a series of internal interviews, market research, and an immersion in the cultural context of male beauty, we arrived at the tension of the stigma of being vain, where male self-care is still seen as a weakness. To respond to this, the purpose "Free to take care of (oneself)" guides what reyou is, does, and says. A brand […]
