FIA
STRATEGY The complete strategic repositioning was anchored in the purpose "Knowing to act, acting to impact," which reconnects knowledge to practice. The new identity presents FIA Business School as a unified parent brand, integrating its different areas of operation and simplifying the portfolio architecture. The strategy repositions FIA as a business school that transforms theory into real impact, guided by the archetype of the Magician, which […]
YoBem
STRATEGY We believe that well-being isn't about striving for the maximum, but about celebrating what is possible. Therefore, our strategy was to give voice to the concept of small victories and everyday actions that deserve to be celebrated. With this perspective, YoBem positions itself as a brand that prioritizes well-being without […]
from Santa Catarina
STRATEGY The solution stemmed from the brand's own DNA: the purpose "To be a source of health." A timeless, genuine pillar connected to what the company has always delivered. From this, we developed a robust repositioning, capable of uniting history and future, care and innovation. 1. The strength of origin: the concept of "source" We rescued and redefined the […]
Revive
STRATEGY We started with a simple insight: amidst the hustle and bustle of daily life, Avivar can be the Minas Gerais way to invite people to be present at the table. Thus, a new purpose was born: to bring the joy of living to the table. More than just frozen chicken, the brand now translates Minas Gerais hospitality into practicality […]
