Cásper Líbero
CONTEXT: For almost 80 years, Cásper has built an undeniable place in the collective imagination of Brazilian communication. As the country's first journalism school, it became a benchmark in the training of professionals who helped shape public debate, culture, and media in Brazil. But the context has changed, and with it, the meaning of studying […]
Consul
STRATEGY After in-depth research—listening to consumers, immersing ourselves in Brazilian culture, and revisiting its history—we understood that Consul is the brand that values achievements, makes the home an easier place for everyday life, and a more enjoyable place for the family. From the first refrigerator manufactured in Brazil to the […]
FIA
STRATEGY The complete strategic repositioning was anchored in the purpose "Knowing to act, acting to impact," which reconnects knowledge to practice. The new identity presents FIA Business School as a unified parent brand, integrating its different areas of operation and simplifying the portfolio architecture. The strategy repositions FIA as a business school that transforms theory into real impact, guided by the archetype of the Magician, which […]
YoBem
STRATEGY We believe that well-being isn't about striving for the maximum, but about celebrating what is possible. Therefore, our strategy was to give voice to the concept of small victories and everyday actions that deserve to be celebrated. With this perspective, YoBem positions itself as a brand that prioritizes well-being without […]
