Costa Foods Brazil
STRATEGY The answer arose from a market tension: in a world where people were becoming profit metrics, it was necessary to reclaim the human value and responsibility behind each process and intention of large companies. Costa Foods Brazil was born, then, to put people at the center — whether consumers, employees or […]
Intelbras – Large Projects
COMMUNICATION The campaign for the B2G audience was born with the objective of building a new perception: positioning Intelbras as a technological partner for large public and private projects. It was time to show that the brand has expertise and complete solutions in connectivity, security, and energy, capable of transforming entire neighborhoods into smart ecosystems. With this […]
Intelbras: Your way
COMMUNICATION The campaign for the end consumer marked the debut of the sub-brand “Do Seu Jeito” (Your Way), a line aimed at retail that translates, in a simple and functional way, the new positioning of Intelbras. The challenge was to present the value proposition to an audience that seeks practical, accessible solutions that offer autonomy in use. We created […]
Mota Machado
STRATEGY Through in-depth interviews with executives, clients, and market analysis, it became clear that the brand already stood out in a generic, unstructured market with little direct connection to people. Generations of owners highlighted the closeness, empathy, and care with which Mota Machado develops its projects, contributing to […]
