Intelbras: Your way
COMMUNICATION The campaign for the end consumer marked the debut of the sub-brand “Do Seu Jeito” (Your Way), a line aimed at retail that translates, in a simple and functional way, the new positioning of Intelbras. The challenge was to present the value proposition to an audience that seeks practical, accessible solutions that offer autonomy in use. We created […]
Mota Machado
STRATEGY Through in-depth interviews with executives, clients, and market analysis, it became clear that the brand already stood out in a generic, unstructured market with little direct connection to people. Generations of owners highlighted the closeness, empathy, and care with which Mota Machado develops its projects, contributing to […]
FRESCATTO
STRATEGY OF IS, DOES AND SAYS We defined Frescatto as the leading strategic brand in this ecosystem, assuming a corporate, channel and product role. Thus, Frescatto Company (former corporate brand) and Porto Frescatto (former channel brand responsible for company-owned stores) cease to exist. After a more detailed analysis of the diagnosis, we developed the strategy of […]
Yelum
Strategy: In a deep co-creation journey with the HDI Group Executive Committee, we listened to brokers and clients and understood the key assets already built by Liberty for the construction of Yelum: the yellow, which visually differentiated it, became an attitude, of originality, freshness, warmth. And freedom, which initially was being […]
