COMMUNICATION

The campaign for the end consumer marked the debut of the sub-brand "Do Seu Jeito" (Your Way), a line aimed at retail that translates, in a simple and functional way, the new positioning of Intelbras. The challenge was to present the value proposition to an audience that seeks practical, accessible solutions that offer autonomy in use. 

We created a light and didactic communication, based on the concept: Intelbras Your Way. A product line that, one way or another, solves your problems. In three 15-second films, the digital lock, security camera, and smart home devices are featured in two different situations simultaneously. The narrative showed that Intelbras technology adapts to different needs, always ready to solve them – in the way the consumer prefers. The campaign was launched with an integrated offline and online media strategy, generating closer relationships with the audience and boosting recognition, conversion, and retail sales.