Bethany
STRATEGY We started from its positioning inspired by courage and strength, recognized by the people of Northeast Brazil as some of their great characteristics, identified from an anthropological study. Transforming this essence, which previously appeared timidly, into the guiding thread of the entire brand, business, and communication strategy. The purpose "courage that nourishes hearts" began to guide the […]
Diageo
STRATEGY Beyond premium beverages, we understand that The-Bar's greatest differentiator is its complete curation of solutions, accessories, and inspirations capable of transforming any moment. Therefore, the purpose "To make every celebration an unforgettable experience" has guided its entire brand, business, and communication strategy. With an inspiring, expert, intuitive, and striking personality, […]
YoBem
STRATEGY We believe that well-being isn't about striving for the maximum, but about celebrating what is possible. Therefore, our strategy was to give voice to the concept of small victories and everyday actions that deserve to be celebrated. With this perspective, YoBem positions itself as a brand that prioritizes well-being without […]
HDI INSURANCE
ESTRATÉGIA O reposicionamento foi desenhado para potencializar o papel da HDI como resposta segura em um mundo repleto de incertezas. O mote é funcional, mas também emocional: é a tranquilidade de saber que, quando algo sai do planejado, a HDI está presente para resolver. A marca nasce da essência da HDI: entregar um seguro que […]
