Intelbras – Technology at Your Pace
STRATEGY The strategy stemmed from a simple truth: there is no single way to live life. Each person has their own routine, habits, needs, and moments. And, in each home or company, different rhythms can occur simultaneously. It was from this understanding that "Technology at your pace" was born, a concept that served as a guiding thread […]
Light
STRATEGY To ensure consistency across all its business initiatives, we sought to restore and preserve the brand's credibility. Moving away from the perception of an "old" company and updating its genetic code for the coming years. This movement materializes through three integrated fronts. In terms of personality, Light adopts a posture […]
Re You
STRATEGY Through a series of internal interviews, market research, and an immersion in the cultural context of male beauty, we arrived at the tension of the stigma of being vain, where male self-care is still seen as a weakness. To respond to this, the purpose "Free to take care of (oneself)" guides what reyou is, does, and says. A brand […]
Herbíssimo
POWERFUL MODE With this sequence of actions, we managed to set the tone for the most strategic conversation of the moment, suggesting that Herbíssimo was about to announce a major new development: its well-known, updated formula for success. Having done that, it was time to translate this new, more connected, diverse, and contemporary brand into an equally powerful attitude. And that's how […]
