HDI INSURANCE
STRATEGY The repositioning was designed to enhance HDI's role as a reliable solution in a world full of uncertainties. The motto is functional, but also emotional: it's the peace of mind of knowing that, when something goes wrong, HDI is there to solve it. The brand is born from HDI's essence: delivering insurance that […]
Happy Eggs
STRATEGY Strong brands are built with consistency. Therefore, our strategy was to enhance the elements that most connected with the audience, creating even more emotion, identification, and transforming consideration into preference. One of these points was the common belief that free-range chickens produce higher quality eggs. To make this tangible, we highlighted the orange yolk […]
Intelbras
CAMPAIGN Based on the concept "An ordinary day is made of surprising solutions," we present Intelbras' 360º portfolio in three 30-second films. In them, scenes from daily life in different environments are frozen and played in reverse, revealing step by step how each solution works: cameras ensure real-time security, [...]
Mantiqueira
COMMUNICATION To reposition the egg as a superfood and reinforce its relevance in the current food context, we developed a campaign centered on Mantiqueira Eggs' Extra and Jumbo eggs — versions that, being larger, offer more protein per serving. Based on the insight about the growing public interest in this nutrient, we highlighted the product as […]
