TheLysts
CREATION We decided to create a visual identity inspired by digital interface design. The idea was that all communication would be an extension of the app itself. The bars in TheLysts' symbol refer to the items in the app's lists, moving within the grid to generate different list compositions – from the simplest to the most complex.
Intelbras – Large Projects
COMMUNICATION The campaign for the B2G audience was born with the objective of building a new perception: positioning Intelbras as a technological partner for large public and private projects. It was time to show that the brand has expertise and complete solutions in connectivity, security, and energy, capable of transforming entire neighborhoods into smart ecosystems. With this […]
Intelbras: Your way
COMMUNICATION The campaign for the end consumer marked the debut of the sub-brand “Do Seu Jeito” (Your Way), a line aimed at retail that translates, in a simple and functional way, the new positioning of Intelbras. The challenge was to present the value proposition to an audience that seeks practical, accessible solutions that offer autonomy in use. We created […]
NATURA TODODIA CARAMELIZED APPLE
STRATEGY The experience of São João is diverse throughout the country, but it shares a common theme: the affection and fondness Brazilians have for the date. We realize that it involves all the senses, with the rhythm of the accordion and the zabumba drum, the warmth of the bonfire, the smell of corn and captivating flavors, in a […]
