Tirolez
STRATEGY The Tirolez transformation journey began with an extensive diagnosis, including technical visits to the factories, in-depth interviews with executives and consumers, focus groups, quantitative research, and a detailed market analysis. While the category relied exclusively on tradition, quality, and flavor, we discovered something very powerful in Tirolez: proud people […]
Peasant woman
CAMPAIGN For the new wave of the campaign, this premise remains. Camponesa presents its product line accompanied by the same ingredient, but now with the challenge of adding even more flavor: affection. Besides giving that special energy when preparing a meal, a gesture of affection can be unforgettable. That's how moments […]
NATURA TODODIA ENERGY
STRATEGY The strategic approach for Tododia Energia stemmed from understanding the need to re-energize during the day, and how this was experienced by women, sometimes with physical fatigue, sometimes mental fatigue, due to the numerous worries and decisions they need to make. Regardless of what happened to her during the day, however, this woman is capable […]
Havaianas
STRATEGY To answer this question, we delved into the brand's DNA and translated its essence into a proprietary fashion vision: Ginga Brasileira. More than a concept, ginga is a way of being—light, vibrant, and full of attitude. It became the guiding thread of a flexible visual system, uniting sophistication […]
