COMMUNICATION

The campaign targeting the B2G audience was created with the goal of building a new perception: positioning Intelbras as a technological partner for large public and private projects. It was time to show that the brand has expertise and complete solutions in connectivity, security, and energy, capable of transforming entire neighborhoods into smart ecosystems. 

With this ambition, we created a campaign that communicates innovation with impact. A sophisticated, technological film was the central point of the narrative, highlighting Intelbras' ability to integrate different tailor-made solutions for large demands. The media strategy was integrated, combining presence on digital channels with placements in strategic locations and squares. More than just visibility, the result was the reinforcement of the brand's authority in a territory of high complexity and high added value.