Natura & Co – Corporate Brand
STRATEGY Natura (corporate brand) recently reviewed its business strategy, resulting in new guidelines for brand management. Based on a fresh perspective on the brand architecture encompassing Natura and Avon, and the direct implications for culture and communication, it was necessary to create a visual strategy that […]
NATURA TODODIA SUMMER 2025
STRATEGY We understand that talking about summer in recent years involves not only higher temperatures, but real heat. This situation makes skincare a matter of health, especially in cases of sun exposure. But the heat is also an obstacle, since moisturizers can create a sensation […]
NATURA TODODIA FOR BLACK AND BROWN SKIN
STRATEGY The strategic starting point was understanding the relationship of self-declared Black and mixed-race women with their skin, observing the social, emotional, and specific dermatological needs and how these different issues are addressed today. We understand that skincare is also a gesture that takes on a new meaning […]
FRESCATTO
STRATEGY OF IS, DOES AND SAYS We defined Frescatto as the leading strategic brand in this ecosystem, assuming a corporate, channel and product role. Thus, Frescatto Company (former corporate brand) and Porto Frescatto (former channel brand responsible for company-owned stores) cease to exist. After a more detailed analysis of the diagnosis, we developed the strategy of […]
