STRATEGY

The strategic approach for Tododia Energia stemmed from understanding the need to re-energize throughout the day, and how women experienced this, sometimes with physical fatigue, sometimes mental fatigue, due to the numerous worries and decisions they need to make. Regardless of what happened during the day, however, this woman is able to manage how she will react to stimuli, and count on Tododia Energia as an ally to inspire these re-energizing moments. 

While in Brazil the connection with women is based on this emotional aspect, and the use of the products is naturally incorporated to increase their energy and inspire them during the day, in Hispanic America the arguments that win them over convey the nourishing power of the formula, enriched with vitamin E, and the comprehensiveness of the line, which provides cleansing, exfoliation, hydration, fragrance, and also includes an exclusive energizing facial mist to revive energy at any time of day. 

Respecting these differences, we viewed "awakening" as the energy we wanted to transmit in both cases: feeling more active and present, ready to live the day. Thus, the Brazilian approach motivates women to feel their energy awaken, emphasizing self-awareness of body and mind, while the Hispanic American approach presents the awakening of energy as a consequence of deep nourishment, the main benefit perceived by this audience. In all cases, the energizing rituals are proposed lightly as simple steps, without becoming yet another task for these women's already busy days. 

CREATION

The language was conceived with visual and verbal guidelines that build the perception of energy and vitality, from the visuals to the launch. The styling blends athleisure and casual, reflecting the dynamic routine of the Tododia woman. The acting conveys a vibrant, relaxed, and authentic energy.  

The visual design uses a gradient from yellow to orange in the backgrounds, reinforcing the idea of this energetic vibrancy. The sine waves symbolize movement and the scientific validation of the line, while the graininess in the backgrounds creates a noise effect that intensifies the feeling of movement and dynamism.  

Exploring sensoriality, innovative textures are highlighted in compositions that blend different surfaces. The rosette, with the same colors as the sinusoidal waves, creates a consistent visual unity and reinforces the concept of movement in all elements.