Talt
STRATEGY We understood that its differentiation lay beyond the innovative characteristics of its cladding solutions, in its ability to enable new logics in architectural projects, enhancing the talent of Brazilian architects to practically transform any environment. Thus, the purpose "Reimagining spaces with Brazilian energy" became the guiding thread that aligns […]
Herbíssimo
STRATEGY The Herbíssimo rebranding strategy was built to expand the brand's role in the market and in people's lives. Instead of remaining restricted to the realm of cream deodorant, Herbíssimo is now positioning itself as a personal care brand for the whole body, combining natural ingredients, high performance, accessibility and […]
Bethany
STRATEGY We started from its positioning inspired by courage and strength, recognized by the people of Northeast Brazil as some of their great characteristics, identified from an anthropological study. Transforming this essence, which previously appeared timidly, into the guiding thread of the entire brand, business, and communication strategy. The purpose "courage that nourishes hearts" began to guide the […]
Consul
STRATEGY After in-depth research—listening to consumers, immersing ourselves in Brazilian culture, and revisiting its history—we understood that Consul is the brand that values achievements, makes the home an easier place for everyday life, and a more enjoyable place for the family. From the first refrigerator manufactured in Brazil to the […]
