Bethany
STRATEGY We started from its positioning inspired by courage and strength, recognized by the people of Northeast Brazil as some of their great characteristics, identified from an anthropological study. Transforming this essence, which previously appeared timidly, into the guiding thread of the entire brand, business, and communication strategy. The purpose "courage that nourishes hearts" began to guide the […]
Consul
STRATEGY After in-depth research—listening to consumers, immersing ourselves in Brazilian culture, and revisiting its history—we understood that Consul is the brand that values achievements, makes the home an easier place for everyday life, and a more enjoyable place for the family. From the first refrigerator manufactured in Brazil to the […]
FIA
STRATEGY The complete strategic repositioning was anchored in the purpose "Knowing to act, acting to impact," which reconnects knowledge to practice. The new identity presents FIA Business School as a unified parent brand, integrating its different areas of operation and simplifying the portfolio architecture. The strategy repositions FIA as a business school that transforms theory into real impact, guided by the archetype of the Magician, which […]
NATURA TODODIA CARAMELIZED APPLE
STRATEGY The experience of São João is diverse throughout the country, but it shares a common theme: the affection and fondness Brazilians have for the date. We realize that it involves all the senses, with the rhythm of the accordion and the zabumba drum, the warmth of the bonfire, the smell of corn and captivating flavors, in a […]
