FIA
STRATEGY The complete strategic repositioning was anchored in the purpose "Knowing to act, acting to impact," which reconnects knowledge to practice. The new identity presents FIA Business School as a unified parent brand, integrating its different areas of operation and simplifying the portfolio architecture. The strategy repositions FIA as a business school that transforms theory into real impact, guided by the archetype of the Magician, which […]
NATURA TODODIA CARAMELIZED APPLE
STRATEGY The experience of São João is diverse throughout the country, but it shares a common theme: the affection and fondness Brazilians have for the date. We realize that it involves all the senses, with the rhythm of the accordion and the zabumba drum, the warmth of the bonfire, the smell of corn and captivating flavors, in a […]
NATURA TODODIA ENERGY
STRATEGY The strategic approach for Tododia Energia stemmed from understanding the need to re-energize during the day, and how this was experienced by women, sometimes with physical fatigue, sometimes mental fatigue, due to the numerous worries and decisions they need to make. Regardless of what happened to her during the day, however, this woman is capable […]
NATURA TODODIA FOR BLACK AND BROWN SKIN
STRATEGY The strategic starting point was understanding the relationship of self-declared Black and mixed-race women with their skin, observing the social, emotional, and specific dermatological needs and how these different issues are addressed today. We understand that skincare is also a gesture that takes on a new meaning […]
