NATURA TODODIA CARAMELIZED APPLE
STRATEGY The experience of São João is diverse throughout the country, but it shares a common theme: the affection and fondness Brazilians have for the date. We realize that it involves all the senses, with the rhythm of the accordion and the zabumba drum, the warmth of the bonfire, the smell of corn and captivating flavors, in a […]
NATURA TODODIA ENERGY
STRATEGY The strategic approach for Tododia Energia stemmed from understanding the need to re-energize during the day, and how this was experienced by women, sometimes with physical fatigue, sometimes mental fatigue, due to the numerous worries and decisions they need to make. Regardless of what happened to her during the day, however, this woman is capable […]
NATURA TODODIA FOR BLACK AND BROWN SKIN
STRATEGY The strategic starting point was understanding the relationship of self-declared Black and mixed-race women with their skin, observing the social, emotional, and specific dermatological needs and how these different issues are addressed today. We understand that skincare is also a gesture that takes on a new meaning […]
FRESCATTO
STRATEGY OF IS, DOES AND SAYS We defined Frescatto as the leading strategic brand in this ecosystem, assuming a corporate, channel and product role. Thus, Frescatto Company (former corporate brand) and Porto Frescatto (former channel brand responsible for company-owned stores) cease to exist. After a more detailed analysis of the diagnosis, we developed the strategy of […]
