NATURA TODODIA FOR BLACK AND BROWN SKIN
STRATEGY The strategic starting point was understanding the relationship of self-declared Black and mixed-race women with their skin, observing the social, emotional, and specific dermatological needs and how these different issues are addressed today. We understand that skincare is also a gesture that takes on a new meaning […]
FRESCATTO
STRATEGY OF IS, DOES AND SAYS We defined Frescatto as the leading strategic brand in this ecosystem, assuming a corporate, channel and product role. Thus, Frescatto Company (former corporate brand) and Porto Frescatto (former channel brand responsible for company-owned stores) cease to exist. After a more detailed analysis of the diagnosis, we developed the strategy of […]
PEASANT
EXPERIENCE The purpose of “Turning affections into new flavors” comes to life at Camponesa's point of sale through the concept of “Flavorful Moments.” This concept stems from the idea that true flavor is created together, around the kitchen, in shared moments, reinforcing the importance of doing things together and nurturing relationships around the table. […]
NATURA TODODIA HAIR
STRATEGY Knowing that the hair care category has low loyalty, it is essential to occupy shelf space in consumers' minds, sharing it with the various other products used on their hair. With this in mind, Tododia had the role of expanding the impact of Natura's hair care products, democratizing them and bringing them into daily use, in addition to […]
