EXPERIENCE
The purpose of “Turning affections into new flavors” comes to life at Camponesa's point of sale through the concept of “Flavorful Moments.” This concept stems from the idea that true flavor is created together, around the kitchen, in shared moments, reinforcing the importance of doing things together and nurturing relationships around the table.
Flavor is built with affection, just like in Minas Gerais homes. That's how Camponesa, present in these homes for so long, rescues stories of affection and tradition to create creative pieces rich in experiences.
EXECUTION
Visually, the cuisine of Minas Gerais serves as inspiration, with the stove shaping the tasting module, the centerpiece of the point of sale. This space creates a special moment for experiencing the products through creative recipes, engaging the shopper not only through the taste but also through the aroma of these delicious creations, which leave the scent of good food in the air.
The handcrafted touch of Minas Gerais kitchens is translated through the colors and materials: the wood of the shelves, the orange light fixtures, and the hanging kitchen utensils harmonize with a white base, which reinforces the brand's visual elements, bringing both modernity and warmth.
Every detail tells a story. Another highlight is the famous Minas Gerais tiles, reinterpreted with a proprietary design inspired by the "C" of Camponesa, created especially for this project, adding even more visual identity to the space.
To further enrich the brand experience, we developed a digital totem synchronized with the time of day and the weather, suggesting recipes that make every moment more flavorful, stimulating creativity and the desire to share moments around the table.
To meet business challenges, both the concept furniture and other pieces were designed to showcase Camponesa's complete portfolio, whether in the refrigerator or on the shelf, educating the consumer about the differences between the products and facilitating the choice at the time of purchase.
