PEASANT
EXPERIENCE The purpose of “Turning affections into new flavors” comes to life at Camponesa's point of sale through the concept of “Flavorful Moments.” This concept stems from the idea that true flavor is created together, around the kitchen, in shared moments, reinforcing the importance of doing things together and nurturing relationships around the table. […]
Happy Eggs
The Happy Eggs® experience begins in retail, one of the brand's main points of contact with its consumer. From packaging design to the implementation of point-of-sale materials, we conceived projects that would help consumers understand more about the brand, its different products, and especially connect with the brand.
SENAI
STRATEGY Combining tools from Service Design and UX Research, we conducted contextual visits and qualitative interviews to generate hypotheses about existing professional profiles. To validate these hypotheses, we applied a nationwide quantitative questionnaire to the SENAI school employee base, which obtained more than 3,000 responses. Finally, by […]
