Experience

The Happy Eggs® experience begins in retail, one of the brand's main points of contact with its consumer. From the creation of packaging to the implementation of point-of-sale materials, we designed projects that would help consumers understand more about the brand, its different products, and especially connect with its purpose. 

The construction of an attractive point of sale that facilitated navigation and the consumer's purchase decision-making process began with the creation of the packaging. In addition to featuring the main elements of the brand's visual universe, such as the prominent chicken, the packaging was designed so that the consumer could easily understand the most important information at the time of purchase. The vibrant colors help to highlight the brand, but also create an efficient distinction between the various types of eggs, which are further reinforced by the different chicken designs and an image of the egg type. The sides of the packaging were also carefully considered, designed to communicate effectively even with different displays and placements on the shelves.  

To complement the brand experience, we worked on various point-of-sale materials for retail.  

We began with a project to organize the category for the Mantiqueira Brasil brand within one of the Grupo Pão de Açúcar stores. With the goal of creating a relevant experience that would strengthen the brand at the point of sale, we created materials that educate consumers about the types of eggs, facilitating understanding of the category, and presented experiences that attract the public's attention, engaging them with interactive actions. 

The result was an implemented Brand Experience, the InStore Mantiqueira, which organized the category, engaged the consumer audience, and had a significant return in sales volume. 

This positive outcome led to a further development of the piece, which had already been designed modularly, for different sizes and formats of points of sale. In this way, we contributed to making the world freer, lighter, and more egg-based, from brand recognition to the shopping basket.