Re You
STRATEGY Through a series of internal interviews, market research, and an immersion in the cultural context of male beauty, we arrived at the tension of the stigma of being vain, where male self-care is still seen as a weakness. To respond to this, the purpose "Free to take care of (oneself)" guides what reyou is, does, and says. A brand […]
Herbíssimo
STRATEGY The Herbíssimo rebranding strategy was built to expand the brand's role in the market and in people's lives. Instead of remaining restricted to the realm of cream deodorant, Herbíssimo is now positioning itself as a personal care brand for the whole body, combining natural ingredients, high performance, accessibility and […]
Bethany
STRATEGY We started from its positioning inspired by courage and strength, recognized by the people of Northeast Brazil as some of their great characteristics, identified from an anthropological study. Transforming this essence, which previously appeared timidly, into the guiding thread of the entire brand, business, and communication strategy. The purpose "courage that nourishes hearts" began to guide the […]
Peasant woman
COMMUNICATION Camponesa's communication comes to life in an integrated campaign that translates how Flavor is Created Together. Starting from the purpose "To make affections new flavors," we seek to understand the connection between affections and flavors in Brazilian food, which already considers food preparation and sharing at the table as elements that [...]
