Herbíssimo
STRATEGY The Herbíssimo rebranding strategy was built to expand the brand's role in the market and in people's lives. Instead of remaining restricted to the realm of cream deodorant, Herbíssimo is now positioning itself as a personal care brand for the whole body, combining natural ingredients, high performance, accessibility and […]
Bethany
STRATEGY We started from its positioning inspired by courage and strength, recognized by the people of Northeast Brazil as some of their great characteristics, identified from an anthropological study. Transforming this essence, which previously appeared timidly, into the guiding thread of the entire brand, business, and communication strategy. The purpose "courage that nourishes hearts" began to guide the […]
Peasant woman
COMMUNICATION Camponesa's communication comes to life in an integrated campaign that translates how Flavor is Created Together. Starting from the purpose "To make affections new flavors," we seek to understand the connection between affections and flavors in Brazilian food, which already considers food preparation and sharing at the table as elements that [...]
Happy Eggs
The Happy Eggs® experience begins in retail, one of the brand's main points of contact with its consumer. From packaging design to the implementation of point-of-sale materials, we conceived projects that would help consumers understand more about the brand, its different products, and especially connect with the brand.
