Happy Eggs
Strategy After delving deeper into the universe in which we operate, we concluded that the egg market behavior offers room for working with the concept of animal welfare. Furthermore, we encountered the significant challenge of organizing and highlighting the differences between the types, sizes, and methods of egg production for the end consumer. We therefore decided to subvert […]
GUARANÁ NATU
STRATEGY Guaraná Antarctica is one of the most iconic brands in Brazil, and to enter this new market, it needed to deeply understand the behavior of its customers and what they value in the communication of natural and organic products. The packaging strategy was inspired by the origin and artisanal production of Guaraná […]
