Herbíssimo
POWERFUL MODE With this sequence of actions, we managed to set the tone for the most strategic conversation of the moment, suggesting that Herbíssimo was about to announce a major new development: its well-known, updated formula for success. Having done that, it was time to translate this new, more connected, diverse, and contemporary brand into an equally powerful attitude. And that's how […]
FRESCATTO
STRATEGY OF IS, DOES AND SAYS We defined Frescatto as the leading strategic brand in this ecosystem, assuming a corporate, channel and product role. Thus, Frescatto Company (former corporate brand) and Porto Frescatto (former channel brand responsible for company-owned stores) cease to exist. After a more detailed analysis of the diagnosis, we developed the strategy of […]
PEASANT
EXPERIENCE The purpose of “Turning affections into new flavors” comes to life at Camponesa's point of sale through the concept of “Flavorful Moments.” This concept stems from the idea that true flavor is created together, around the kitchen, in shared moments, reinforcing the importance of doing things together and nurturing relationships around the table. […]
Happy Eggs
Communication: The first step in developing the campaign is defining which audiences we need to communicate with. In the case of Happy Eggs®, we would speak to end consumers, ranging from those who buy in larger volumes for family consumption to people who consider eggs a fundamental part of a healthy diet and are concerned about their health.
