Happy Eggs
Communication: The first step in developing the campaign is defining which audiences we need to communicate with. In the case of Happy Eggs®, we would speak to end consumers, ranging from those who buy in larger volumes for family consumption to people who consider eggs a fundamental part of a healthy diet and are concerned about their health.
Stam
Strategy During the diagnostic phase, research made it clear that consumers had an emotional connection to the Stam brand, dating back to their childhood and important moments in their lives. Based on this discovery and in line with Stam's worldview, the purpose of "opening spaces for new stories" was defined, [...]
Americanas Marketplace
MANIFESTO AMERICANAS MARKETPLACE STRATEGY In a full-service project, we developed the rebranding, verbal and visual universe, experience strategy, and integrated communication. For the ideal journey, we conducted an immersion, talking to partners with different profiles, in addition to quantitative research and analysis of existing materials. This stage also included mapping personas and the […]
