PEASANT
EXPERIENCE The purpose of “Turning affections into new flavors” comes to life at Camponesa's point of sale through the concept of “Flavorful Moments.” This concept stems from the idea that true flavor is created together, around the kitchen, in shared moments, reinforcing the importance of doing things together and nurturing relationships around the table. […]
NATURA TODODIA HAIR
STRATEGY Knowing that the hair care category has low loyalty, it is essential to occupy shelf space in consumers' minds, sharing it with the various other products used on their hair. With this in mind, Tododia had the role of expanding the impact of Natura's hair care products, democratizing them and bringing them into daily use, in addition to […]
Happy Eggs
The Happy Eggs® experience begins in retail, one of the brand's main points of contact with its consumer. From packaging design to the implementation of point-of-sale materials, we conceived projects that would help consumers understand more about the brand, its different products, and especially connect with the brand.
Happy Eggs
Communication: The first step in developing the campaign is defining which audiences we need to communicate with. In the case of Happy Eggs®, we would speak to end consumers, ranging from those who buy in larger volumes for family consumption to people who consider eggs a fundamental part of a healthy diet and are concerned about their health.
