Peasant woman
COMMUNICATION Camponesa's communication comes to life in an integrated campaign that translates how Flavor is Created Together. Starting from the purpose "To make affections new flavors," we seek to understand the connection between affections and flavors in Brazilian food, which already considers food preparation and sharing at the table as elements that [...]
NATURA TODODIA HAIR
STRATEGY Knowing that the hair care category has low loyalty, it is essential to occupy shelf space in consumers' minds, sharing it with the various other products used on their hair. With this in mind, Tododia had the role of expanding the impact of Natura's hair care products, democratizing them and bringing them into daily use, in addition to […]
Natura Tododia
Happy Eggs
Communication: The first step in developing the campaign is defining which audiences we need to communicate with. In the case of Happy Eggs®, we would speak to end consumers, ranging from those who buy in larger volumes for family consumption to people who consider eggs a fundamental part of a healthy diet and are concerned about their health.
