NATURA TODODIA SUMMER 2025
STRATEGY We understand that talking about summer in recent years involves not only higher temperatures, but real heat. This situation makes skincare a matter of health, especially in cases of sun exposure. But the heat is also an obstacle, since moisturizers can create a sensation […]
NATURA TODODIA FOR BLACK AND BROWN SKIN
STRATEGY The strategic starting point was understanding the relationship of self-declared Black and mixed-race women with their skin, observing the social, emotional, and specific dermatological needs and how these different issues are addressed today. We understand that skincare is also a gesture that takes on a new meaning […]
FRESCATTO
STRATEGY OF IS, DOES AND SAYS We defined Frescatto as the leading strategic brand in this ecosystem, assuming a corporate, channel and product role. Thus, Frescatto Company (former corporate brand) and Porto Frescatto (former channel brand responsible for company-owned stores) cease to exist. After a more detailed analysis of the diagnosis, we developed the strategy of […]
Peasant woman
COMMUNICATION Camponesa's communication comes to life in an integrated campaign that translates how Flavor is Created Together. Starting from the purpose "To make affections new flavors," we seek to understand the connection between affections and flavors in Brazilian food, which already considers food preparation and sharing at the table as elements that [...]
