FRESCATTO
STRATEGY OF IS, DOES AND SAYS We defined Frescatto as the leading strategic brand in this ecosystem, assuming a corporate, channel and product role. Thus, Frescatto Company (former corporate brand) and Porto Frescatto (former channel brand responsible for company-owned stores) cease to exist. After a more detailed analysis of the diagnosis, we developed the strategy of […]
Peasant woman
COMMUNICATION Camponesa's communication comes to life in an integrated campaign that translates how Flavor is Created Together. Starting from the purpose "To make affections new flavors," we seek to understand the connection between affections and flavors in Brazilian food, which already considers food preparation and sharing at the table as elements that [...]
NATURA TODODIA HAIR
STRATEGY Knowing that the hair care category has low loyalty, it is essential to occupy shelf space in consumers' minds, sharing it with the various other products used on their hair. With this in mind, Tododia had the role of expanding the impact of Natura's hair care products, democratizing them and bringing them into daily use, in addition to […]
