NATURA TODODIA HAIR
STRATEGY Knowing that the hair care category has low loyalty, it is essential to occupy shelf space in consumers' minds, sharing it with the various other products used on their hair. With this in mind, Tododia had the role of expanding the impact of Natura's hair care products, democratizing them and bringing them into daily use, in addition to […]
Natura Tododia
Happy Eggs
Communication: The first step in developing the campaign is defining which audiences we need to communicate with. In the case of Happy Eggs®, we would speak to end consumers, ranging from those who buy in larger volumes for family consumption to people who consider eggs a fundamental part of a healthy diet and are concerned about their health.
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Our journey began with the concept of Elo as a symbol of connection, bridge, and bond. The idea was to convey the accessibility and support that the brand offers, highlighting the possibility of a closer and more straightforward relationship with money. In the rebranding, it was crucial to translate these values into a cohesive and inspiring visual and verbal identity. […]
