Stam
Strategy During the diagnostic phase, research made it clear that consumers had an emotional connection to the Stam brand, dating back to their childhood and important moments in their lives. Based on this discovery and in line with Stam's worldview, the purpose of "opening spaces for new stories" was defined, [...]
ICARROS
Strategy: The diagnostic investigation involved in-depth interviews with company executives and partners, as well as focus groups and quantitative research with potential consumers and users, and market and competitor analyses. Throughout the entire process, examining the learnings, one important brand strength stood out: the corporate culture and the […]
NATURA EVERYDAY
STRATEGY Your moment, every day. It's an invitation to redefine pauses in a busy routine, connect with yourself, and recharge your energy to face the day-to-day. This was our inspiration, which guided the creative execution of the project. CREATION We built the visual and verbal language for the launch, exploring visual elements that […]
GNT
STRATEGY To chart the course to follow from this challenge, we had an extensive diagnostic phase, with two meetings with the GNT team, seeking to understand how the brand was at that moment, its strengths, and what kind of changes the team would like to bring about in the coming years, not only at GNT, but also in […]
