Happy Eggs
Communication: The first step in developing the campaign is defining which audiences we need to communicate with. In the case of Happy Eggs®, we would speak to end consumers, ranging from those who buy in larger volumes for family consumption to people who consider eggs a fundamental part of a healthy diet and are concerned about their health.
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Our journey began with the concept of Elo as a symbol of connection, bridge, and bond. The idea was to convey the accessibility and support that the brand offers, highlighting the possibility of a closer and more straightforward relationship with money. In the rebranding, it was crucial to translate these values into a cohesive and inspiring visual and verbal identity. […]
Zarns
Strategy: After in-depth diagnostic analysis, we identified its strengths and areas for improvement, defining guidelines for building the BRANDING through the IS, DOES, AND SAYS methodology. Based on these learnings, we identified that we have an offering supported by a renowned faculty recognized by the scientific community as significant assets, in addition to the laboratories […]
Brastemp
Strategy After in-depth research, we understand that Brastemp is the brand that changes. With major product launches, it has brought innovations that have made history and truly transformed lives: the first refrigerator with space optimization on the door, the first dishwasher on the Brazilian market, the first frost-free refrigerator, the first refrigerator with three compartments. More than […]
