Clickbus
Strategy After extensive analysis, we understand that there is still consumer distrust in buying tickets online and that there is also significant pain during the journey after the purchase. The fact is that traveling by bus can be much safer, more comfortable, and easier. Along with the insights from the analysis, we delved deeper into […]
Stam
Strategy During the diagnostic phase, research made it clear that consumers had an emotional connection to the Stam brand, dating back to their childhood and important moments in their lives. Based on this discovery and in line with Stam's worldview, the purpose of "opening spaces for new stories" was defined, [...]
ICARROS
Strategy: The diagnostic investigation involved in-depth interviews with company executives and partners, as well as focus groups and quantitative research with potential consumers and users, and market and competitor analyses. Throughout the entire process, examining the learnings, one important brand strength stood out: the corporate culture and the […]
NATURA EVERYDAY
STRATEGY Your moment, every day. It's an invitation to redefine pauses in a busy routine, connect with yourself, and recharge your energy to face the day-to-day. This was our inspiration, which guided the creative execution of the project. CREATION We built the visual and verbal language for the launch, exploring visual elements that […]
