ICARROS
Strategy: The diagnostic investigation involved in-depth interviews with company executives and partners, as well as focus groups and quantitative research with potential consumers and users, and market and competitor analyses. Throughout the entire process, examining the learnings, one important brand strength stood out: the corporate culture and the […]
NATURA EVERYDAY
STRATEGY Your moment, every day. It's an invitation to redefine pauses in a busy routine, connect with yourself, and recharge your energy to face the day-to-day. This was our inspiration, which guided the creative execution of the project. CREATION We built the visual and verbal language for the launch, exploring visual elements that […]
GNT
STRATEGY To chart the course to follow from this challenge, we had an extensive diagnostic phase, with two meetings with the GNT team, seeking to understand how the brand was at that moment, its strengths, and what kind of changes the team would like to bring about in the coming years, not only at GNT, but also in […]
Brastemp
STRATEGY After in-depth research, we understand that Brastemp is the brand that changes. With major product launches, it has brought innovations that have made history and truly transformed lives: the first refrigerator with space optimization on the door, the first dishwasher on the Brazilian market, the first frost-free refrigerator, the first refrigerator with three compartments. More than […]
