PEUGEOT
STRATEGY We began the diagnostic process with in-depth interviews with company executives, end consumers, and dealers, along with market and competitor analyses. As we delved deeper into the findings, we identified aspects that stood out as strong differentiators for Peugeot throughout its 200-year history: evolution. A brand that has always observed […]
iFood Benefits
STRATEGY To enter this new segment, iFood needed a sub-brand and a positioning capable of quickly explaining what qualifies and differentiates iFood from the traditional dominant players and the digital natives competing for space in this market. Besides being a reference in food and technology, iFood has two major differentiators in its favor that were key […]
WORLD MANUAL
STRATEGY The diagnosis clearly showed the connection and passion the channel inspires, and the relevant role it plays in people's lives. Through educational entertainment, the channel instigates and adds knowledge in a lighthearted way, without losing credibility. The purpose "Curiosity to conquer the world" is the guiding thread of this story. Everything […]
NEW WORLD
STRATEGY The entire process was conducted co-creatively with the Novomundo.com executive team. Hands-on work. Everyone in the same (virtual) room, discussing and refining the strategy, building a single path. To design the strategy, we spoke with executives, end customers, partners, and employees. This investigation brought us conclusions that underpinned the construction: starting from the […]
