WORLD MANUAL
STRATEGY The diagnosis clearly showed the connection and passion the channel inspires, and the relevant role it plays in people's lives. Through educational entertainment, the channel instigates and adds knowledge in a lighthearted way, without losing credibility. The purpose "Curiosity to conquer the world" is the guiding thread of this story. Everything […]
NEW WORLD
STRATEGY The entire process was conducted co-creatively with the Novomundo.com executive team. Hands-on work. Everyone in the same (virtual) room, discussing and refining the strategy, building a single path. To design the strategy, we spoke with executives, end customers, partners, and employees. This investigation brought us conclusions that underpinned the construction: starting from the […]
AMERICANS
STRATEGY To understand the needs and possible paths, we conducted a series of interviews with executives and employees in order to draw up a realistic diagnosis capable of encompassing the various nuances of the project. It became clear that Americanas already possessed a number of strong equities, capable of bringing identity and personality to […]
Americanas Marketplace
MANIFESTO AMERICANAS MARKETPLACE STRATEGY In a full-service project, we developed the rebranding, verbal and visual universe, experience strategy, and integrated communication. For the ideal journey, we conducted an immersion, talking to partners with different profiles, in addition to quantitative research and analysis of existing materials. This stage also included mapping personas and the […]
