NATURA EVERYDAY
STRATEGY & CREATIVE WORK The executions continue the movement of summer 2018/19 and evolve towards the brand's new language. The living forms acquire a transparent aspect and float on the water, creating a refreshing space that reinforces the prebiotic nutrition technology. At the same time, it ensures the prominence of the return of the Lime fragrance […]
Zarns
STRATEGY After in-depth diagnostic analysis, we identified its strengths and areas for improvement, defining guidelines for building the BRANDING through the IS, DOES, AND SAYS methodology. Based on these insights, we identified that we have an offering supported by a renowned faculty recognized by the scientific community as significant assets, in addition to the laboratories […]
ULTRAGAZ
STRATEGY The entire process was conducted co-creatively with the Ultragaz executive team. Hands-on work. Everyone in the same (virtual) room, discussing and refining the strategy, building a single path. From the beginning of the diagnosis, we understood that Ultragaz had important equities to be taken into account for the project. The color blue, […]
TELECINE
STRATEGY More than launching a new campaign, we needed a positioning strategy that offered a new value proposition for consumers. Reinforcing the cinema territory strengthened differentiation. Telecine offers curated content so you can find the perfect film for every moment, extra content to further enjoy a film you loved, and lists of […]
