GUIDE
STRATEGY Instead of being just another person talking about investments and the market, we decided to use the perspective of the people. This way, we encompass our entire potential audience, from those who have already built significant wealth to those who haven't even started investing. Our insight came from what they have in common: regardless of whether they invest in the financial market, […]
UOL
STRATEGY To evolve UOL's positioning, the starting point was to value its origins and the role the brand plays daily in the lives of millions of people. We then adopted as our purpose "Connecting every Brazilian to their universe, informing, entertaining, and making life easier for everyone." We organized its portfolio of products and brands to […]
ELECTROMEDIA
STRATEGY An OOH brand that communicates with all audiences in the same way. Throughout the diagnostic phase, we realized how admired the brands were and how much potential and willingness there was to do things differently. The entire process was conducted in a co-creative way, with the executive team of the new Eletromidia. Hands-on work. Everyone in the same room […]
DAUS
STRATEGY The food industry is constantly transforming. And consumers with new eating habits increasingly demand new solutions. Challenges that are part of Ourolac's daily life and that reveal its innovative DNA. A differentiator recognized by all its audiences. A starting point for strategic deepening and guidelines for […]
