STRATEGY

The food industry is constantly changing. And consumers with new eating habits are increasingly demanding new solutions.

Challenges that are part of Ourolac's daily life and that reveal its... Innovative DNA. A distinguishing feature recognized by all its audiences. A starting point for strategic deepening and guidelines for the new name, brand, and positioning.

The project, a collaboration between the client and the agency, involved the entire Ourolac executive team, over 40 interviews, and 8 virtual sprints.

CREATION

Inspired by one of its greatest values, "We believe in God," and honoring its history with the element of gold (Au) in the new name, Ourolac becomes Daus – a brand of solutions and ingredients for food and nutrition.

The logo, inspired by product labels, conveys strength and security. Along with a new positioning, "we fuel new solutions," we reinforce Daus's courage to innovate based on industry needs, behaviors, and trends.

To achieve this, Daus has two Business Units: Ingredients & Food Solutions and Health Science.

IMPLEMENTATION

Daus needed to launch its new brand and establish its market positioning.

Our starting point: The food industry demands innovation.. A challenge that inspires Daus to seek evolution, developing new ideas and solutions to change the world. With the concept “"Challenges fuel us"”, Daus introduced itself to the market and extended an invitation to employees, partners, and clients: what is your next challenge?