Herbíssimo
STRATEGY The Herbíssimo rebranding strategy was built to expand the brand's role in the market and in people's lives. Instead of remaining restricted to the realm of cream deodorant, Herbíssimo is now positioning itself as a personal care brand for the whole body, combining natural ingredients, high performance, accessibility and […]
Cásper Líbero
CONTEXT: For almost 80 years, Cásper has built an undeniable place in the collective imagination of Brazilian communication. As the country's first journalism school, it became a benchmark in the training of professionals who helped shape public debate, culture, and media in Brazil. But the context has changed, and with it, the meaning of studying […]
Diageo
STRATEGY Beyond premium beverages, we understand that The-Bar's greatest differentiator is its complete curation of solutions, accessories, and inspirations capable of transforming any moment. Therefore, the purpose "To make every celebration an unforgettable experience" has guided its entire brand, business, and communication strategy. With an inspiring, expert, intuitive, and striking personality, […]
Natura
STRATEGY The objective is to leverage well-being to consolidate Natura's territory with greater intention and impact. This involves precisely and concisely refining the tools for language management. Based on choices that reclaim our strength and represent the global south, we revisited the logo, symbol, typography, tone of voice, motion graphics, photography, color palette, iconography, and sound brand. The evolution begins with a more airy logo, with more fluid curves and more relaxed proportions between the symbol and typography. A […]
