Explore
NAMING O desafio era traduzir, em um nome descritivo, a promessa da plataforma de potencializar o talento dos profissionais do turismo. O arquétipo do explorador foi o ponto de partida criativo, e o contexto estratégico, que sugere a descoberta de grandezas, serviu de alicerce para a conceituação do nome. Assim, surgiu desBRAva, um convite que […]
Re You
STRATEGY Through a series of internal interviews, market research, and an immersion in the cultural context of male beauty, we arrived at the tension of the stigma of being vain, where male self-care is still seen as a weakness. To respond to this, the purpose "Free to take care of (oneself)" guides what reyou is, does, and says. A brand […]
Herbíssimo
STRATEGY The Herbíssimo rebranding strategy was built to expand the brand's role in the market and in people's lives. Instead of remaining restricted to the realm of cream deodorant, Herbíssimo is now positioning itself as a personal care brand for the whole body, combining natural ingredients, high performance, accessibility and […]
Cásper Líbero
CONTEXT: For almost 80 years, Cásper has built an undeniable place in the collective imagination of Brazilian communication. As the country's first journalism school, it became a benchmark in the training of professionals who helped shape public debate, culture, and media in Brazil. But the context has changed, and with it, the meaning of studying […]
