Natura
STRATEGY The objective is to leverage well-being to consolidate Natura's territory with greater intention and impact. This involves precisely and concisely refining the tools for language management. Based on choices that reclaim our strength and represent the global south, we revisited the logo, symbol, typography, tone of voice, motion graphics, photography, color palette, iconography, and sound brand. The evolution begins with a more airy logo, with more fluid curves and more relaxed proportions between the symbol and typography. A […]
from Santa Catarina
STRATEGY The solution stemmed from the brand's own DNA: the purpose "To be a source of health." A timeless, genuine pillar connected to what the company has always delivered. From this, we developed a robust repositioning, capable of uniting history and future, care and innovation. 1. The strength of origin: the concept of "source" We rescued and redefined the […]
Revive
STRATEGY We started with a simple insight: amidst the hustle and bustle of daily life, Avivar can be the Minas Gerais way to invite people to be present at the table. Thus, a new purpose was born: to bring the joy of living to the table. More than just frozen chicken, the brand now translates Minas Gerais hospitality into practicality […]
Costa Foods Brazil
STRATEGY The answer arose from a market tension: in a world where people were becoming profit metrics, it was necessary to reclaim the human value and responsibility behind each process and intention of large companies. Costa Foods Brazil was born, then, to put people at the center — whether consumers, employees or […]
