Neon
STRATEGY Through in-depth interviews with executives, focus groups with clients, and market analysis, it became clear that Neon already possessed powerful assets—simple technology and a charitable purpose that engaged both its team and clients. However, it also had weaknesses: communication perceived as "childish," little differentiation from competitors, and low perceived […]
Mantiqueira
COMMUNICATION To reposition the egg as a superfood and reinforce its relevance in the current food context, we developed a campaign centered on Mantiqueira Eggs' Extra and Jumbo eggs — versions that, being larger, offer more protein per serving. Based on the insight about the growing public interest in this nutrient, we highlighted the product as […]
TheLysts
CREATION We decided to create a visual identity inspired by digital interface design. The idea was that all communication would be an extension of the app itself. The bars in TheLysts' symbol refer to the items in the app's lists, moving within the grid to generate different list compositions – from the simplest to the most complex.
Tirolez
STRATEGY The Tirolez transformation journey began with an extensive diagnosis, including technical visits to the factories, in-depth interviews with executives and consumers, focus groups, quantitative research, and a detailed market analysis. While the category relied exclusively on tradition, quality, and flavor, we discovered something very powerful in Tirolez: proud people […]
