CREATION

We decided to create a visual identity inspired by digital interface design. The idea was for all communication to be an extension of the app itself.

The bars in TheLysts' symbol refer to the list items in the application, moving within the grid to generate different list compositions – from the simplest to the most complex.

The identity's central element is the photographic style, which captures the atmosphere of experiences, generating a nostalgic tone through color treatment—a call to live reality beyond the screen, creating memories. The four colors in the symbol represent a diversity of experiences, and for each color, there is a complementary spectrum of luminosity that generates depth, functionally diversifying more complex lists.

In our communication, we explore objective and high-impact compositions that invite the viewer to become part of this movement. 

CONTEXT

Often, finding the recommendation we're looking for on social media or in the sea of influencers that surround us becomes a complex and challenging task. It was necessary to create a place that organized and delivered the right tips, in an easy and quick way to access them.

TheLysts is a platform launched from scratch, designed to save the lists that save people from pitfalls. Customizable, they offer suggestions of things to do or try to make life more interesting. It unites enthusiasts, friends, and experts who form our community: the Lysters.

From lists of the best rap albums of the year to 5 must-visit restaurants in Florence, TheLysts challenges us to explore the real world, whether in search of comfort, practicality, or novelty. After all, those who make lists make life happen.