Melagrião
STRATEGY The answer stemmed from what was already most valuable in the brand: the relationship between naturalness, effectiveness, and care that spans generations. The repositioning sought to transform it into a platform for the future, consolidating the purpose "Naturally, caring from generation to generation" and placing care as the central role of the brand. The tradition […]
Panobianco
STRATEGY The project was structured in sprints that covered diagnosis, branding platform, creative platform, and ideal journey—exploring internal, external, and market perspectives before any construction. The learnings from the diagnosis were crucial: it became evident that Panobianco's greatest untapped asset was enjoyment as the driving force behind the work, in a market […]
Petra
STRATEGY While the category sought legitimacy by looking outward, Petra looked to the sophistication that is born here with creativity and warmth. Thus was born the purpose "Living pleasure the Brazilian way," transforming Brazilianness into the guiding thread of the brand. More than competing for space among premium beers, Petra reminds us that what is good doesn't need to come from abroad...
Light
STRATEGY To ensure consistency across all its business initiatives, we sought to restore and preserve the brand's credibility. Moving away from the perception of an "old" company and updating its genetic code for the coming years. This movement materializes through three integrated fronts. In terms of personality, Light adopts a posture […]
