Tirolez
STRATEGY The Tirolez transformation journey began with an extensive diagnosis, including technical visits to the factories, in-depth interviews with executives and consumers, focus groups, quantitative research, and a detailed market analysis. While the category relied exclusively on tradition, quality, and flavor, we discovered something very powerful in Tirolez: proud people […]
Mota Machado
STRATEGY Through in-depth interviews with executives, clients, and market analysis, it became clear that the brand already stood out in a generic, unstructured market with little direct connection to people. Generations of owners highlighted the closeness, empathy, and care with which Mota Machado develops its projects, contributing to […]
Havaianas
STRATEGY To answer this question, we delved into the brand's DNA and translated its essence into a proprietary fashion vision: Ginga Brasileira. More than a concept, ginga is a way of being—light, vibrant, and full of attitude. It became the guiding thread of a flexible visual system, uniting sophistication […]
Global Justice
STRATEGY A clear purpose emerged from our process: to make justice a possible reality. For Justiça Global, the perfect world would be one where the organization proved unnecessary, but the reality is that we have a lot of work ahead of us. And the institution works daily towards the possibility of living in a more just reality for all. With personality […]
