Yelum
Strategy: In a deep co-creation journey with the HDI Group Executive Committee, we listened to brokers and clients and understood the key assets already built by Liberty for the construction of Yelum: the yellow, which visually differentiated it, became an attitude, of originality, freshness, warmth. And freedom, which initially was being […]
Happy Eggs
Strategy After delving deeper into the universe in which we operate, we concluded that the egg market behavior offers room for working with the concept of animal welfare. Furthermore, we encountered the significant challenge of organizing and highlighting the differences between the types, sizes, and methods of egg production for the end consumer. We therefore decided to subvert […]
ICARROS
Strategy: The diagnostic investigation involved in-depth interviews with company executives and partners, as well as focus groups and quantitative research with potential consumers and users, and market and competitor analyses. Throughout the entire process, examining the learnings, one important brand strength stood out: the corporate culture and the […]
ZAMP
STRATEGY We delved into BKB through a diagnostic study with its executives, clients, and B2B partners, in addition to analyzing the competition and the food market as a whole. In this process, we identified strengths stemming from both Burger King and Popeyes that made it a completely differentiated company. However, due to the relevance and consolidation of its first brand, […]
