Hot Beach
Strategy: In the diagnostic phase, we delved into the world of Hot Beach and other entertainment complexes across Brazil. Our findings pointed to Hot Beach as an oasis to be explored in the interior of São Paulo. With its relentless sunshine and consistently warm waters from the Guarani Aquifer, it stands out from the rest of the region.
Flamboyant
CONTEXT The history of the Flamboyant Group begins with Lourival Louza and his unique vision for Goiânia. The family tradition started in agriculture, where the Louza family pioneered the genetic improvement of Nelore Mocho cattle. This commitment to excellence and innovation was the foundation upon which the group built its legacy. Expanding […]
Yelum
Strategy: In a deep co-creation journey with the HDI Group Executive Committee, we listened to brokers and clients and understood the key assets already built by Liberty for the construction of Yelum: the yellow, which visually differentiated it, became an attitude, of originality, freshness, warmth. And freedom, which initially was being […]
Happy Eggs
Strategy After delving deeper into the universe in which we operate, we concluded that the egg market behavior offers room for working with the concept of animal welfare. Furthermore, we encountered the significant challenge of organizing and highlighting the differences between the types, sizes, and methods of egg production for the end consumer. We therefore decided to subvert […]
