Strategy

In the diagnostic phase, we delved into the world of Hot Beach and other entertainment complexes across Brazil.  

Our findings indicated Hot Beach as an oasis to be explored in the interior of São Paulo. With its relentless sun and consistently warm waters from the Guarani Aquifer, it stands out from a market that offers little differentiation, using "adrenaline" and "fun" as common themes.  

In this way, we created a Fantastic, Achievable, Dedicated, and Charismatic Brand whose purpose is "Where Life Becomes Fantastic." Its experience is based on providing people with a Good Life, being an oasis of joy where wonderful moments are created. All this in a sophisticated environment where every detail of life deserves to be lived. 

Visual Universe

Along with a technical update to the logo, the new visual identity of Hot Beach Parques & Resorts reflects the essence of the destination — a perfect combination of vibrant fun and relaxing tranquility, capable of enchanting all audiences. 

These different energetic vibrations experienced in the park are reflected in the graphic design, which transitions from calm and fluid movements to waves of greater energy and warmth. The color palette was developed with the aim of bringing vibrancy and magic, ensuring flexibility throughout the graphic system. These colors connect harmoniously with the patterns, iconography, and graphic elements, using gradients to represent the transitions of these multiple experiences and energies present in the project. 

The photographs capture the spirit of Hot Beach with an immersive perspective, conveying the essence of the brand in every detail, with images that celebrate the creation of memorable experiences, whether at the park or the resort. 

Each element of the new language was designed to be flexible and functional, ensuring impact and relevance with each of the brand's audiences, preparing Hot Beach Parques & Resorts to reach new heights within the category.

Verbal universe

Hot Beach speaks in a fantastic, lighthearted, and exciting way, creating an atmosphere of the good life. Its communication translates into words that transport everyone to the enchanted reality experienced in the park, giving voice to the incredible in titles such as "Welcome to your good life," "Warm water, cold drinks, and fantastic memories," "Every dip is a splash," and "We transform the state of the water into joy.".