Diageo
STRATEGY Beyond premium beverages, we understand that The-Bar's greatest differentiator is its complete curation of solutions, accessories, and inspirations capable of transforming any moment. Therefore, the purpose "To make every celebration an unforgettable experience" has guided its entire brand, business, and communication strategy. With an inspiring, expert, intuitive, and striking personality, […]
Natura
STRATEGY The objective is to leverage well-being to consolidate Natura's territory with greater intention and impact. This involves precisely and concisely refining the tools for language management. Based on choices that reclaim our strength and represent the global south, we revisited the logo, symbol, typography, tone of voice, motion graphics, photography, color palette, iconography, and sound brand. The evolution begins with a more airy logo, with more fluid curves and more relaxed proportions between the symbol and typography. A […]
from Santa Catarina
STRATEGY The solution stemmed from the brand's own DNA: the purpose "To be a source of health." A timeless, genuine pillar connected to what the company has always delivered. From this, we developed a robust repositioning, capable of uniting history and future, care and innovation. 1. The strength of origin: the concept of "source" We rescued and redefined the […]
FRESCATTO
STRATEGY OF IS, DOES AND SAYS We defined Frescatto as the leading strategic brand in this ecosystem, assuming a corporate, channel and product role. Thus, Frescatto Company (former corporate brand) and Porto Frescatto (former channel brand responsible for company-owned stores) cease to exist. After a more detailed analysis of the diagnosis, we developed the strategy of […]
