Flamboyant
CONTEXT The history of the Flamboyant Group begins with Lourival Louza and his unique vision for Goiânia. The family tradition started in agriculture, where the Louza family pioneered the genetic improvement of Nelore Mocho cattle. This commitment to excellence and innovation was the foundation upon which the group built its legacy. Expanding […]
Yelum
Strategy: In a deep co-creation journey with the HDI Group Executive Committee, we listened to brokers and clients and understood the key assets already built by Liberty for the construction of Yelum: the yellow, which visually differentiated it, became an attitude, of originality, freshness, warmth. And freedom, which initially was being […]
Happy Eggs
Strategy After delving deeper into the universe in which we operate, we concluded that the egg market behavior offers room for working with the concept of animal welfare. Furthermore, we encountered the significant challenge of organizing and highlighting the differences between the types, sizes, and methods of egg production for the end consumer. We therefore decided to subvert […]
ICARROS
Strategy: The diagnostic investigation involved in-depth interviews with company executives and partners, as well as focus groups and quantitative research with potential consumers and users, and market and competitor analyses. Throughout the entire process, examining the learnings, one important brand strength stood out: the corporate culture and the […]
