B9
STRATEGY With the clear objective of embracing and enhancing the B9 brand and product ecosystem, we began defining our strategy. The guiding thread of this story should emerge from the existing strengths and synergies between B9, Braincast, and Mamilos – the three strategic brands in this universe. We unified the message and elevated B9 to the umbrella corporate brand. […]
CITROËN
STRATEGY The diagnostic investigation involved in-depth interviews with company executives, end consumers, and dealers, as well as market and competitor analyses. Throughout the process, examining the lessons learned, we identified a unique strength of Citroën since its inception: the vision of André Citroën. A visionary, more than 100 years ago he already saw urban mobility as a means of communication between […]
PEUGEOT
STRATEGY We began the diagnostic process with in-depth interviews with company executives, end consumers, and dealers, along with market and competitor analyses. As we delved deeper into the findings, we identified aspects that stood out as strong differentiators for Peugeot throughout its 200-year history: evolution. A brand that has always observed […]
HAPVIDA
STRATEGY Hapvida is a leader and protagonist of a model that guarantees in-depth knowledge of each client by integrating all medical care under integrated management. The advantages of the vertically integrated model are rediscovered to break down prejudices among new consumers. It is also welcoming, balancing efficiency and innovation with close service, which ensures the […]
