ICARROS
Strategy: The diagnostic investigation involved in-depth interviews with company executives and partners, as well as focus groups and quantitative research with potential consumers and users, and market and competitor analyses. Throughout the entire process, examining the learnings, one important brand strength stood out: the corporate culture and the […]
ZAMP
STRATEGY We delved into BKB through a diagnostic study with its executives, clients, and B2B partners, in addition to analyzing the competition and the food market as a whole. In this process, we identified strengths stemming from both Burger King and Popeyes that made it a completely differentiated company. However, due to the relevance and consolidation of its first brand, […]
B9
STRATEGY With the clear objective of embracing and enhancing the B9 brand and product ecosystem, we began defining our strategy. The guiding thread of this story should emerge from the existing strengths and synergies between B9, Braincast, and Mamilos – the three strategic brands in this universe. We unified the message and elevated B9 to the umbrella corporate brand. […]
CITROËN
STRATEGY The diagnostic investigation involved in-depth interviews with company executives, end consumers, and dealers, as well as market and competitor analyses. Throughout the process, examining the lessons learned, we identified a unique strength of Citroën since its inception: the vision of André Citroën. A visionary, more than 100 years ago he already saw urban mobility as a means of communication between […]
