PEUGEOT
STRATEGY We began the diagnostic process with in-depth interviews with company executives, end consumers, and dealers, along with market and competitor analyses. As we delved deeper into the findings, we identified aspects that stood out as strong differentiators for Peugeot throughout its 200-year history: evolution. A brand that has always observed […]
HAPVIDA
STRATEGY Hapvida is a leader and protagonist of a model that guarantees in-depth knowledge of each client by integrating all medical care under integrated management. The advantages of the vertically integrated model are rediscovered to break down prejudices among new consumers. It is also welcoming, balancing efficiency and innovation with close service, which ensures the […]
WORLD MANUAL
STRATEGY The diagnosis clearly showed the connection and passion the channel inspires, and the relevant role it plays in people's lives. Through educational entertainment, the channel instigates and adds knowledge in a lighthearted way, without losing credibility. The purpose "Curiosity to conquer the world" is the guiding thread of this story. Everything […]
NEW WORLD
STRATEGY The entire process was conducted co-creatively with the Novomundo.com executive team. Hands-on work. Everyone in the same (virtual) room, discussing and refining the strategy, building a single path. To design the strategy, we spoke with executives, end customers, partners, and employees. This investigation brought us conclusions that underpinned the construction: starting from the […]
