WORLD MANUAL
STRATEGY The diagnosis clearly showed the connection and passion the channel inspires, and the relevant role it plays in people's lives. Through educational entertainment, the channel instigates and adds knowledge in a lighthearted way, without losing credibility. The purpose "Curiosity to conquer the world" is the guiding thread of this story. Everything […]
NEW WORLD
STRATEGY The entire process was conducted co-creatively with the Novomundo.com executive team. Hands-on work. Everyone in the same (virtual) room, discussing and refining the strategy, building a single path. To design the strategy, we spoke with executives, end customers, partners, and employees. This investigation brought us conclusions that underpinned the construction: starting from the […]
AMERICANS
STRATEGY To understand the needs and possible paths, we conducted a series of interviews with executives and employees in order to draw up a realistic diagnosis capable of encompassing the various nuances of the project. It became clear that Americanas already possessed a number of strong equities, capable of bringing identity and personality to […]
ULTRAGAZ
STRATEGY The entire process was conducted co-creatively with the Ultragaz executive team. Hands-on work. Everyone in the same (virtual) room, discussing and refining the strategy, building a single path. From the beginning of the diagnosis, we understood that Ultragaz had important equities to be taken into account for the project. The color blue, […]
