AMERICANS
STRATEGY To understand the needs and possible paths, we conducted a series of interviews with executives and employees in order to draw up a realistic diagnosis capable of encompassing the various nuances of the project. It became clear that Americanas already possessed a number of strong equities, capable of bringing identity and personality to […]
ULTRAGAZ
STRATEGY The entire process was conducted co-creatively with the Ultragaz executive team. Hands-on work. Everyone in the same (virtual) room, discussing and refining the strategy, building a single path. From the beginning of the diagnosis, we understood that Ultragaz had important equities to be taken into account for the project. The color blue, […]
TELECINE
STRATEGY More than launching a new campaign, we needed a positioning strategy that offered a new value proposition for consumers. Reinforcing the cinema territory strengthened differentiation. Telecine offers curated content so you can find the perfect film for every moment, extra content to further enjoy a film you loved, and lists of […]
GUIDE
STRATEGY Instead of being just another person talking about investments and the market, we decided to use the perspective of the people. This way, we encompass our entire potential audience, from those who have already built significant wealth to those who haven't even started investing. Our insight came from what they have in common: regardless of whether they invest in the financial market, […]
