Mota Machado
STRATEGY Through in-depth interviews with executives, clients, and market analysis, it became clear that the brand already stood out in a generic, unstructured market with little direct connection to people. Generations of owners highlighted the closeness, empathy, and care with which Mota Machado develops its projects, contributing to […]
Havaianas
STRATEGY To answer this question, we delved into the brand's DNA and translated its essence into a proprietary fashion vision: Ginga Brasileira. More than a concept, ginga is a way of being—light, vibrant, and full of attitude. It became the guiding thread of a flexible visual system, uniting sophistication […]
Natura & Co – Corporate Brand
STRATEGY Natura (corporate brand) recently reviewed its business strategy, resulting in new guidelines for brand management. Based on a fresh perspective on the brand architecture encompassing Natura and Avon, and the direct implications for culture and communication, it was necessary to create a visual strategy that […]
Global Justice
STRATEGY A clear purpose emerged from our process: to make justice a possible reality. For Justiça Global, the perfect world would be one where the organization proved unnecessary, but the reality is that we have a lot of work ahead of us. And the institution works daily towards the possibility of living in a more just reality for all. With personality […]
