Revive
STRATEGY We started with a simple insight: amidst the hustle and bustle of daily life, Avivar can be the Minas Gerais way to invite people to be present at the table. Thus, a new purpose was born: to bring the joy of living to the table. More than just frozen chicken, the brand now translates Minas Gerais hospitality into practicality […]
Costa Foods Brazil
STRATEGY The answer arose from a market tension: in a world where people were becoming profit metrics, it was necessary to reclaim the human value and responsibility behind each process and intention of large companies. Costa Foods Brazil was born, then, to put people at the center — whether consumers, employees or […]
Neon
STRATEGY Through in-depth interviews with executives, focus groups with clients, and market analysis, it became clear that Neon already possessed powerful assets—simple technology and a charitable purpose that engaged both its team and clients. However, it also had weaknesses: communication perceived as "childish," little differentiation from competitors, and low perceived […]
Mantiqueira
COMMUNICATION To reposition the egg as a superfood and reinforce its relevance in the current food context, we developed a campaign centered on Mantiqueira Eggs' Extra and Jumbo eggs — versions that, being larger, offer more protein per serving. Based on the insight about the growing public interest in this nutrient, we highlighted the product as […]
