Natura & Co – Corporate Brand
STRATEGY Natura (corporate brand) recently reviewed its business strategy, resulting in new guidelines for brand management. Based on a fresh perspective on the brand architecture encompassing Natura and Avon, and the direct implications for culture and communication, it was necessary to create a visual strategy that […]
Global Justice
STRATEGY A clear purpose emerged from our process: to make justice a possible reality. For Justiça Global, the perfect world would be one where the organization proved unnecessary, but the reality is that we have a lot of work ahead of us. And the institution works daily towards the possibility of living in a more just reality for all. With personality […]
Hot Beach
Strategy: In the diagnostic phase, we delved into the world of Hot Beach and other entertainment complexes across Brazil. Our findings pointed to Hot Beach as an oasis to be explored in the interior of São Paulo. With its relentless sunshine and consistently warm waters from the Guarani Aquifer, it stands out from the rest of the region.
Peasant woman
STRATEGY To build the new Camponesa, we found in its roots a proprietary approach capable of telling a unique story in the market and building a brand with greater added value: We combined the hospitality of the people of Minas Gerais with their talent and creativity, capable of making cheese bread, and added the innovation of technology […]
