Hot Beach
Strategy: In the diagnostic phase, we delved into the world of Hot Beach and other entertainment complexes across Brazil. Our findings pointed to Hot Beach as an oasis to be explored in the interior of São Paulo. With its relentless sunshine and consistently warm waters from the Guarani Aquifer, it stands out from the rest of the region.
Peasant woman
STRATEGY To build the new Camponesa, we found in its roots a proprietary approach capable of telling a unique story in the market and building a brand with greater added value: We combined the hospitality of the people of Minas Gerais with their talent and creativity, capable of making cheese bread, and added the innovation of technology […]
Yelum
Strategy: In a deep co-creation journey with the HDI Group Executive Committee, we listened to brokers and clients and understood the key assets already built by Liberty for the construction of Yelum: the yellow, which visually differentiated it, became an attitude, of originality, freshness, warmth. And freedom, which initially was being […]
PUC-Rio
Strategy: In the diagnostic phase, we conducted numerous interviews with professors, students, and staff, in addition to carrying out an in-depth audit of the education market. Our findings pointed to PUC-Rio as a welcoming place that presents challenges. Believing in learning through practice, it extends beyond its walls with projects ranging from underprivileged communities to challenging educational challenges...
