TheLysts
CREATION We decided to create a visual identity inspired by digital interface design. The idea was that all communication would be an extension of the app itself. The bars in TheLysts' symbol refer to the items in the app's lists, moving within the grid to generate different list compositions – from the simplest to the most complex.
Tirolez
STRATEGY The Tirolez transformation journey began with an extensive diagnosis, including technical visits to the factories, in-depth interviews with executives and consumers, focus groups, quantitative research, and a detailed market analysis. While the category relied exclusively on tradition, quality, and flavor, we discovered something very powerful in Tirolez: proud people […]
Peasant woman
CAMPAIGN For the new wave of the campaign, this premise remains. Camponesa presents its product line accompanied by the same ingredient, but now with the challenge of adding even more flavor: affection. Besides giving that special energy when preparing a meal, a gesture of affection can be unforgettable. That's how moments […]
Mota Machado
STRATEGY Through in-depth interviews with executives, clients, and market analysis, it became clear that the brand already stood out in a generic, unstructured market with little direct connection to people. Generations of owners highlighted the closeness, empathy, and care with which Mota Machado develops its projects, contributing to […]
