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Our journey began with the concept of Elo as a symbol of connection, bridge, and bond. The idea was to convey the accessibility and support that the brand offers, highlighting the possibility of a closer and more straightforward relationship with money. In the rebranding, it was crucial to translate these values into a cohesive and inspiring visual and verbal identity. […]
Cosan
Strategy After undergoing a diagnostic assessment that investigated the perception of Cosan by internal and external audiences and the market, we understood that the brand was perceived as falling short of its potential, needing to clearly communicate its management model and position itself as a leader and benchmark on the global stage. Therefore, we adopted an entrepreneurial, responsible, and bold personality […]
Zarns
Strategy: After in-depth diagnostic analysis, we identified its strengths and areas for improvement, defining guidelines for building the BRANDING through the IS, DOES, AND SAYS methodology. Based on these learnings, we identified that we have an offering supported by a renowned faculty recognized by the scientific community as significant assets, in addition to the laboratories […]
Zuk
Strategy: The diagnostic investigation involved in-depth interviews with company executives, B2B clients, end consumers, and market and competitor analyses. During the process, examining the learnings, we identified a powerful strength: with a background in auctions, Zukerman had spectacle in his DNA. From there, we combined this talent to solve […]
